Gamification by Design: Implementing Game Mechanics in Web...

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Gamification by Design: Implementing...

Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

Name: Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps
ISBN: 9781449397678

Gabe Zichermann, Christopher Cunningham

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What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment. Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.

Kategorie:

Computers - Web Development
Computers - PC & Video Games

Rok:

2011

Wydawnictwo:

O'Reilly Media

Język:

english

Strony:

208

ISBN 10:

1449397670