Persuasion in Advertising

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Business & Economics - Sales & Marketing
Persuasion in Advertising

Persuasion in Advertising

Name: Persuasion in Advertising
ISBN: 9780415322249

John O'Shaugnessy, Nicholas O'Shaugnessy

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Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing on empirical research, concepts and case examples from both the US and Europe, this book illustrates how theory is put into practice, offering readers a practical and in-depth guide to the art of advertizing persuasion.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2003

Wydanie:

Wydawnictwo:

Routledge

Język:

english

Strony:

233

ISBN 10: