Marketing Planning and Strategy

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Business & Economics - Sales & Marketing
Marketing Planning and Strategy

Marketing Planning and Strategy

Name: Marketing Planning and Strategy
ISBN: 9780759338715

Subhash C. Jain

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Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

1999

Wydanie:

6th

Wydawnictwo:

South-Western Educational Publishing

Język:

english

Strony:

932